On the blog this week, we’re talking all about what an email list can do for your business. Sending out emails to your audience has the potential to completely change the game for your business. Keep reading to find out how.

Let me ask you something—have you ever wondered what it would be like to…

👏    Know that you can talk to your audience anytime you want & that they’ll always see your messages

👏    Sell to your audience without feeling stressed or anxious

👏    Achieve the business growth & financial freedom you need to achieve all your goals

If you’re thinking this sounds too good to be true, I have good news! 

When you build an email list & start talking to your audience in their inbox instead of just on Instagram, all of this is absolutely possible for you and your business. 

Skeptical?

I get it! If you haven’t built an email list before, it can seem a little intimidating—especially if you’re unsure about whether or not it will pay off for your business.

But, friend, I am here to tell you that email has the potential to completely change your business forever.

Let me break it down for you.

Here are 3 incredible ways that email can benefit your business:

Algorithm-Proof Your Business

Instagram is an app that can do so much for your business, but it’s not the only way to stay connected with your audience. And, it’s definitely not the only way to sell your products or services.

If you rely only on Instagram, you need to remember these things:

→    You do not own your followers

→    There are several algorithms to take into account

→    Only 1-10% of your followers will actually see your content

There’s a lot going on when you are using Instagram and it’s not all designed to help YOU grow YOUR business or sell to your audience.

Instead, Instagram has its own algorithms that determine who gets to see your posts and when they will see them. 

And…if Instagram goes down…you lose the ability to talk to any of your followers. You don’t own the audience, you don’t have control over them & you’re at the mercy of the app. 

Remember that one day, last October, when Instagram was out for HOURS?!

I know I was freaking out. Were you?!

When you build an email list, you can make sure that you don’t miss out on connecting with your audience because the IG app is down. 

You’re able to message all of your people anytime you want. And you get to algorithm-proof all of your communications—so that your subscribers see every single message you send to them. 

Build Consistency In Your Business

The Instagram algorithm determines who sees your posts & when. You can guess, you can predict & you can try your best to figure out how many people will actually get to see what you’re posting.

But, friend, you’ll never know for sure! 

Plus, Instagram is constantly updating & adjusting its algorithms. This isn’t necessarily a bad thing, because the algorithms are all designed to make using the app as enjoyable as possible.

But…this can be super challenging for you in your business because you never know what to expect.

Instead of constantly worrying about whether or not you’ll be able to reach all of your followers, add email to your marketing mix.

When you do this, you are building so much more consistency in your business. 

You can count on every single subscriber getting their eyes on your emails whenever you hit ‘send.’ This allows you to predict your revenue, analyze your results, & have more freedom in your business to communicate with potential customers.

Close More Sales & Earn More Revenue

What if you were consistently reaching 20% of all of your followers?

Or 30%?

Even 40%?

Well, friend, when you build an email list & communicate with your audience in their inbox instead of on Instagram, this is possible. 

And when your emails get opened by more people, you get to sell to more people.

This means…

👏    …more sales

👏    …more revenue

👏    …the income you’ve been dreaming about

And while selling on Instagram is a great way to support your business, it’s just one piece of the puzzle. 

When you combine your IG selling efforts with stress-free selling over email, you are setting your business up for so much more success.

Using Instagram is one of the best ways to grow an audience and market your business. But…building an email list helps you level up even more—without a ton of effort.

If you want to start attracting subscribers & growing YOUR email audience, I am here to help! Make sure you are following me on Instagram @soulfoxliving because I share tons of marketing tips, email list-building advice, & more. And, join the waitlist for my email course. Click here to sign up & to get notified the next time the doors to the course are open!